Why Are The New York Software Companies In A Cold Email War With This Marketing Company?
There is a cold email war happening right now between two software companies within the New York City area. One of these companies, Pindrop, has accused this marketing company, with which it's been in competition for over two years, of spamming its clients with cold emails and messages.
The article discusses in detail the cold email war that is currently happening between a software company and marketing company. The author, an owner of the software company, shares why they are not going to talk to the marketing company anymore. They explain their reasons for not wanting to speak with them in addition to giving advice on how to avoid experiences like this in your own business.
New York business owners are in a cold email war with this marketing company. This article discusses the why and how of their fight with the marketing company - what led to it, and what it means for companies like their own.
Why the New York software companies are fighting with this marketing company
The marketing company has recently been testing a new software that has been designed to help the companies find more customers. The marketing firm has been making offers to small businesses in New York and getting them to sign up for their product. They then offer to double the amount of money they have when signing up for their service.
The New York software companies are battling with a marketing company they used to work with. The marketing company is planning on sending cold emails to the technology companies and asking them to refer their services. If a company replies, they're automatically sent over 100 prospects. It started as an email war and gradually escalated into a legal battle.
How this marketing company is threatening free enterprise
The company, which is not being named in this article, has sent a mass of emails to the New York software companies threatening to sue if they don't stop using free market tactics. They have left the companies no choice but to respond with the same tactics if they want to keep their business.
The marketing company, Marketing Something, is threatening free enterprise by attempting to strong-arm open source companies into taking advantage of their proprietary software. This digital cold war began when the open source company had taken a copy of an email and shared it with its employees. The marketing company reached out to LegalFling, another popular online business, to try and get the other company in trouble.
Why people may be hesitant to state their opinions
Individuals are hesitant to share their opinions about a certain subject for various reasons. Some people do not want to risk jeopardizing future business deals, some people may feel that there is too much negativity in the world, and others fear that they will be seen as being negative or judgmental. Many are afraid to speak up for fear of backlash from friends, coworkers, acquaintances and the public. However, when an individual is unwilling to state their opinion, it can lead to the subject becoming a problem with no resolution.
When a marketing company was asked about the campaign, their response was, "we're not changing our plans." For some companies, this may seem like enough. But for some companies, this is not enough.
The marketing company, in this case, is using cold emails to send a message. They are telling companies that they should be wary of hiring them because they can damage a company's reputation. In response, the New York software companies will use cold emails as well to try to sell their company and get ahead of the competition. The marketing company is trying to generate interest before potentially receiving a phone call or email interview and being hired. Companies may be hesitant to state their opinions in fear of damaging their reputation with the marketing company who is sending these cold emails.
How to take a stand against the marketing company
Cold email wars are sometimes difficult to avoid. This marketing company is a big player in the industry, so it's important for New York software companies to not be pushovers. They are taking a stand against this company by responding with more emails than they're sending out.
The issue began with a cold email to their CEO. The marketing company sent out an email asking for information and the company ended up sharing their sales figures. This is something they had never shared before, so the marketing company was able to give them a better offer.
A marketing company called Thrive Media Group recently sent out cold emails to New York software companies. The emails professed wanting to work together, but they were actually trying to get into their pipeline of customers. The companies that received these emails went on social media in response and shared pictures of the email with the hashtag "#ThriveIsAss." They also posted messages like "don't send an email about your system's functionality if you don't know who is looking for it."
Many companies seem to be in concert with marketing companies these days, and one company in particular is the recipient of many cold emails asking for a meeting. However, this company is different. It's not like any other software company because its employees are just too busy working on their products to meet with marketing people.