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Examples of successful email campaigns that use a target’s corporate email address

Writer's picture: EMS SolutionsEMS Solutions

The success of any email campaign relies on the accuracy of the address. Targeting a personal email address will only reach a fraction of the people that you want to reach. A professional email address is more likely to be accurate and because it is their work email, they are more likely to read it.


If you're trying to find a company's corporate email address, it can be easier than you think. For example, if you know the company's name, type that into a search engine and then follow the link to their website. You should see an email address listed on the contact page. You may also try looking up their phone number and following the instructions in this article.


There are many successful email campaigns that use a target’s corporate email address. One example is the email that was sent to me from my bank asking me to change my password. I wanted to help them improve their security, so I went on and changed my passwords. Another example is the email that says “free food for you!” and prompts you to click the link for more information about how to claim the free food. We all have had this happen before with emails that seem too good to be true, but it still might be worth clicking through just in case.


Some tips for the best email campaigns to use the target’s corporate email address is to make sure that it’s relevant and personalized, and it should also be marketed as an opportunity for the person. In some emails, you can even offer something up in return like a coupon or discount.


There are many benefits to using a corporate email when sending an email campaign. For example, it can be difficult to find a contact email for someone, but if you know their work email address, then it's relatively easy to send them an email. Also, sometimes we're not sure how to phrase an email and a personal message is more effective. A corporate email can also make the person feel like they are important because it may take more effort or thought on the sender’s behalf to get that person's professional address rather than their home or cell phone number.

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