7 Pieces of Marketing Advice from 14 New York Businesses
This article highlights seven pieces of advice that New York businesses have to offer. It is written in a personal and friendly tone, making it easy for people to connect with the information. From this piece, you can also get an idea of what type of marketing strategies these businesses are doing and how they are making money in the process!
It seems like everyone is trying to get their hands on the "must-see-TV" of marketing this year - video content. However, it doesn't always work out for them, and sometimes email marketing can be a more effective way to reach your audience. Check out these seven pieces of advice from 14 businesses in New York City and see what they have to say about why email should be an essential part of your marketing strategy.
Building a B2B Email Marketing Strategy
When building your marketing strategy, you should start with the email. This is due to the fact that a lot of companies have their email address as their "brand." However, this should not be a problem for you. Instead of sending one generic email to your audience in which you promote your products and services, you should send different emails to different groups of people. For instance, if you are selling a product that is appropriate for kids, you can send an email specifically targeted towards kids. If someone has requested more information about an item that they are interested in, they might appreciate an email sent with information on how to place an order or get more information on the product they already purchased.
5 Tips for Email Marketing and SEO
A website with a strong SEO effort is important for business. If you have a successful site, you should be able to easily rank for your keywords and attract new clients. One way of increasing your ranking on Google is to stay in the inboxes of your prospects. When an email is opened and read by the recipient, it will likely be closer to the top of their inbox than at the bottom. This gives your email more exposure. It's also important to follow up with customers after they have done business with you so that they feel satisfied and want to come back again to do business with you again in the future.
4 Ways to Build a Sales Pipeline in 4 Steps
If a business is able to build a sales pipeline, they can focus on the big picture rather than on individual or small customer issues. In order to build a pipeline, one must identify potential customers and create relationships with them. A great way to do this is by meeting them where they are: on social media platforms like Facebook and LinkedIn. Many businesses have found success in using social media to build pipelines through likes, shares, and comments.
2 Strategies for Setting Up a Multipartner Network
One strategy for setting up a multipartner network is to connect with other businesses in a similar market. Some businesses set up their own partner networks and share data to learn from each other's success.
From the mPulse Team: Eight Qualities of B2B Successful Businesses
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From the Andy Crestodina Team: The keys to competitive advantage within retail
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Andy Crestodina is a well-known public relations and marketing expert who has been interviewed by many media outlets. He has also written multiple books on the topic of marketing.
From the Sergio Standefer Team: How to build your brand on social media
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