When it comes to email marketing, there are many different tactics that you can use. When the latest and greatest strategies come out, it can be easy to feel overwhelmed by the thought of incorporating them into your email. If you're having trouble figuring out which strategy is best for your business or if you need a refresher on some old-school tactics, read on to find out about 10 impressive B2B email marketing strategies from New York City businesses.

When we think of marketing strategies, our first thoughts might be to email marketing. As the largest city in the US and an international hub for business, there's no surprise New York has emerged as a leader in this field. However, it can be hard to know where to start when your company is just starting their email strategy.

10 B2B Email Marketing Strategies From The Big Apple

In 2014, New York City was the top B2B market. The city generated $1.2 billion in revenue in 2014. That's a lot of money that could be made, but you'll need to make an impressive marketing campaign to reach these buyers. Luckily, you don't need to worry about it because Business 2 Community has compiled a list of 10 email marketing strategies from the Big Apple!

Strategy 1: Infographics

One of the most effective ways to create an engaging email marketing campaign is to include infographics. Infographics are images that pack a lot of information into one space. They are prevalent on blogs and websites because they provide a visual representation of the information, making it easier to understand.

Strategy 2: Share Your Expertise

One of the most effective ways to increase your email list is by teaching others about your expertise. This is a great strategy for B2B marketers who want to share their knowledge with the world. One of the best ways to do this is through webinars and online courses. Give attendees access to valuable content in exchange for their email address.

Strategy 3: Comment on Competitors

An effective email marketing campaign will include a few strategies such as sending an email to your current customers or potential customers and then commenting on the competitors. This is an easy way to let people know how you're doing and that your company is still alive.

Strategy 4: Create Articles That Make Them Receive Your Engagement

When most people think about B2B email marketing, they generally think about something targeted towards a business owner and their employees - not the customers. While content that is targeted towards employees and the business owner is important, what really matters is that of your customers receive emails from you.

Strategy 5: A/B Test Your Emails

In today's digital world, it is important to ensure that your marketing strategy is constantly evolving. A/B testing your emails can help you determine which type of content performs better and why. You can also compare the results of various creative content options and find out what types of calls-to-action are most effective for your audience.

Remember, testing your emails is the best way to find what works for your company. You can set up an A/B test after sending out a single email to a small portion of your audience and see how many people respond with what type of email. Once you start getting more data from these tests, you can figure out where your strengths are and focus on these areas.

Strategy 6: Create Videos To Increase Engagement

Business owners can increase the effectiveness of their email marketing campaigns by including value-added content. Video is a very powerful tool to use for this purpose. The content could be about your product, or it could be about your company and how to succeed in business these days. If you want people to watch your videos, you'll have to put in some work first. That means creating a decent video that explains the benefits of what you're trying to say and then sending it out on social media so as many people as possible will see it

Strategy 7: Use Content Over Emails

One of the best ways to promote your products is through content marketing. Create blog posts, videos, infographics, and anything else that improves your company's inbound marketing strategy.

One way to stand out from competitors is through the use of content over email. This strategy does not focus on the typical email marketing strategies like providing discounts and coupons for your product or services, sending lead magnet, etc. Instead, it focuses on creating an informative blog to drive traffic to a website.

Strategy 8: Utilize Social Media

The Social Media Marketing Strategy is becoming one of the most effective ways to interact with your target market. The best thing about social media is that it's free and accessible to any company.

As with any business, email marketing is an essential component of a B2B company. With the many different ways to distribute and manage information today, it's important that businesses explore new strategies for reaching their customers. One way to do this is to utilize social media.