There's a lot of talk about the importance of customer service in the world of software. Which is great, because it's so important to get this right. One area you might not have thought about is email marketing, and how your messages might come across to your customers. In that case, take a look at these creative examples from some big companies; they're guaranteed to inspire!

It's no secret that software companies are constantly looking for new ways to get people to sign up for their software. Whether this is through innovative features, user-friendly interfaces, or clever marketing campaigns, the space is always evolving. In today's article, we're shining a spotlight on 8 of the most creative emails we read this week!

Solving software problems through email

Emailing is often a quick way to resolve a software problem. It's a good idea to write an email if you're unsure of what steps to take. You can be more specific in your email and provide any attached files that the other person might need for the problem. One benefit of this method is that it allows the customer to have time on their side to find the answer themselves before contacting customer service again.

Being able to solve a software problem through email is pretty cool. It saves time and money, as well as being more direct than phone calls. Sometimes you don't need a call to figure out what's wrong with the software. You just need to go over the steps for using the software to see if there's something the user is doing incorrectly.

The best emails from a software company

We've gotten to the point in this industry where we all have to communicate with our customers and prospects via email. A lot of them get ignored or deleted without even being opened. But every so often, we get an email that stands out as a shining example of how software companies can use a simple communication platform to connect with their customers. Here are 8 emails that stood out to us this week:

Microsoft's funny email

Microsoft is always a big player in the software industry and their emails reflect this. In one email, Microsoft makes fun of "boring" emails that tell customers about new features. The email also shows some new features for Windows 10 before telling recipients to "check out what's coming next."

GitHub's automated customer service

GitHub posts every ticket that they receive to their GitHub Issues. This allows people to comment on the tickets and also provides an easy way for GitHub's customer service team to find any open issues or questions. It also helps employees who are looking for feedback on their work.

GitHub has an automated customer service that you can contact with any question. The customer service robot will answer your questions and will proactively find solutions to the problem. If it needs additional information, it will ask for it, and if you need more help, the bot can teach you how to use the software on your own.

Atom Text Editor's human response

Atom Text Editor, an open-source text editor, has a section on their website about human beings. If you reach out to them for customer service, you'll get a response with a personality. They've been using artificial intelligence so that they can interact in more natural ways with the people who need help.

Atom Text Editor provides a response to the question "What are your thoughts on Windows Vista?"

Microsoft released Windows Vista in 2007, which was plagued by performance issues. The Atom team wrote a blog post about their thoughts on Vista back in 2009 and their feelings haven't changed much in the last ten years.

"It is difficult to work with," they wrote. "We do not recommend it."

Autodesk's witty reply to a customer question

In an email to a customer, Autodesk's customer service team responded with a witty reply to an inquiry about their product. They wrote, "In a word: it’s AWESOME! What more can I say?"

One of the most creative emails we came across was from Autodesk. When a customer emailed them with a question about their software, they responded by saying "Hi there! In response to your inquiry, you are supposed to go here to find the answer."

The person replied back and said "Got it! I'll stop bothering you now."

Productivity company Basecamp's self doubt email spam filte

Basecamp is one of the most successful productivity companies. They have an email address that they use to send out spam and self-doubt emails. They would only do it if they were at their worst, or if they thought they had a bad idea. It's a way to filter out any bad ideas before sending them out. It's important to be confident in yourself and your work, but it's also important to know when something isn't working and know when it's time for a change of direction.